How to Grow Your Business for Sustainable Success in 2023

By Pantea I. Fozouni

October 15, 2022

How to scale a business

Many small business owners have a vision for business growth that sparkles in their eyes. But few ever reach their goals because they don't know how to get there. Sometimes, bigger does not always mean better for a business. This post will show you how to grow your business for sustainable success in 2023 without overspending or sacrificing quality.

Unless you are building a company that must scale, don't be concerned about "scaling." There is no need for your business to grow faster than your ability or bandwidth can support.

Only focus on growth that makes sense, financially and logistically speaking. Begin by creating a business plan that outlines your growth strategy and how you will allocate resources. Your end goal should be to achieve sustainable growth while freeing up more time and energy to devote to your business growth strategy.

Depending on your unique skillset, you may find that the best role for you in your business is to provide the service or make the products while hiring other people to handle all of the administrative, sales, marketing, and executive functions... 

The opposite may also be true- you were born to lead your business. Develop strategies, have a vision, and manage sales, marketing, and executive functions while someone else takes care of the sales process or product delivery.

Only in extraordinary circumstances should one wear all the hats in their business. Before thinking about scaling, ensure you have a dependable product or service, and the relevant sales, marketing, and delivery teams to support it.

If you have a product or service that sells and the necessary support teams in place, your next step may be to focus on scaling.

As we approach 2023, one of the services we can provide you as a Family Business Attorney is to help you clarify where to spend your time, energy, attention, and money (which we call your TEAM resources) in order to match your goals for your life with your business's focus.

Where should you invest your resources as your business grows to the next level? We'll focus on these critical points:

  • Estimating your next income goal based on your required growth and assessing your current TEAM resources (time, energy, and attention) to see if there are any gaps or redundancies that need to be closed.

  • Streamlining and automating your business processes and systems to free up more time and energy. We will also discuss business growth acceleration strategies that can help you reach your desired goals in a shorter amount of time.

  • Avoiding potential pitfalls that small business owners often fall into while growing their businesses. Rapid growth isn't always successful, and there are a number of common pitfall opportunities that we'll explore. Without legal and financial assistance, many business owners unknowingly put themselves in danger when they grow their businesses.

  • Making the most critical decisions about growth-related expenditures (market research, hiring new employees, advertising and promotion) based on what will have the greatest impact on your ultimate success as an entrepreneur. We strongly encourage you to consult with an attorney before beginning any business growth activity.

  • Creating the right agreements with suppliers, employees, partners, and customers to protect your business interests. We will make sure that the agreements you make are beneficial to you and your business and share the risk evenly.

  • Creating a growth plan that realistically assesses your current strengths, weaknesses, opportunities and challenges, and future goals. This growth plan will outline the actions you'll need to take in order to reach those goals. When you have a growing business, it's important to make sure that all of your critical decisions, from marketing investment to supplier agreements, are based on sound analysis and genuine consideration of what will help your business succeed. We'll provide guidance and tools so that you can grow your business sustainably for long-term success.

That is what we strive for as a company: to grow sustainably. It's time to evaluate your next level of development, and we're here to help you as your Family Business Lawyer. We're here to assist you in developing a legal, insurance, financial, and tax system that will allow you to grow your firm freely and worry-free.

We provide a wide range of legal services for small businesses and can assist you in making the most informed decisions concerning how to run your company throughout life and after your death. In addition, we provide a LIFT Your Life And Business Planning Session that examines all of the legal, insurance, financial, and tax systems you'll need for your company. Schedule online today.

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